Apr 05

Google+ Changes Rules of Engagement

Google+ has plenty of members, but most of them don’t interact much on the network. Google aims to make things a little more interesting by giving users some data on how often their content is viewed by others. That info can be hidden by a tweak to settings for those who’d rather keep their popularity stats to themselves. Google+ is the first major social network to offer this metric.

Gauging your popularity on Google’s social network, Google+, got a little easier Tuesday, as the would-be Facebook competitor added page view analytics.

Now, when members view their profile page — which metrics show isn’t that often — they’ll see a number beneath their mug indicating the number of times their content — profile page, posts and photos — has been viewed by someone since Oct. 12, 2012.

Someone doesn’t have to click on your content to generate a page view, Google+ Chief Architect Yonatan Zunger explained in a Google+ post.

When someone views your profile, a page view results, he noted. “For other things, it’s when they look at it — e.g., when one of your posts shows up on someone’s screen. (That’s because this is how most people read posts: showing up in a stream, without clicking on it explicitly).”

By default, the page view numbers are visible to anyone eyeballing a profile page. However, members can make the analytics private through their Google+ settings

Unique Differentiator

The page view metrics could set apart Google+ from other social networks, like Facebook, Twitter and LinkedIn, noted Jan Dawson, chief analyst at Jackdaw Research.

“It’s something people would like to know on Twitter and Facebook,but right now, no one else is doing it. So it’s a way for Google+ to set themselves apart, and they’re always looking for ways to give people a reason to come there rather than somewhere else.”

Members’ interest in content views have been used by some social networks as an incentive to boost their cash flow. For example, LinkedIn notifies its members on a weekly basis how many times their profiles have been viewed but requires an upgrade to its premium service to get more detailed view information.

Adding a metric such as page views is a natural thing for Google.

“Google is an analytics-driven company — both internally and externally — so it fits with their world view of providing you with lots and lots of data,” Dawson said.

Traffic Wars

Page views could have a positive impact on traffic to Google+.

“Those page views could create a competition between users to drive people to their Google+ pages as opposed to their Facebook or Twitter locations,” Rob Enderle, president and principal analyst at the Enderle Group, told TechNewsWorld.

Google+, which was launched in 2011, has about half the users of Facebook — 540 million compared to more than 1 billion — but those users spend far less time with Google+ — an average of seven minutes a month compared to six hours for Facebook.

Regardless of whether the page view gambit bumps up traffic, it could still have a positive effect on Google+.

“It’s trying to raise awareness that Google+ is a widely used platform, an active platform, not just a ghost town with a bunch of registered users who are unengaged,” said Opus Research analyst Greg Sterling.

“They’re showing these page views as a way to indicate there’s ongoing active engagement with the content there,”

Good Engagement

Actually, on some levels, engagement on Google+ is on par with Facebook, especially among name brands.

“People who go to Google+ appear to be interacting with folks more aggressively than they do on other services,” Enderle said. “If that interest scales with growth in Google+, it should give them a distinct advantage over other social networks.”

Engagement rates with brands on Google+ were 0.069 percent compared to .073 percent for Facebook in survey findings Forrester Research released earlier this week. That means, for example, if a brand has a million followers on Facebook, 730 of them will interact with the brand’s content.

“Our data says that large brands find nearly as many followers on Google+ as they do on Twitter, and those followers are twice as likely to engage in brand posts,” Forrester analyst Nate Elliott.

“It will be interesting for users to know how many people have seen their Google+ page,” he added.

“Google+ is looking for any edge they can get — any reason they can find to convince people to spend time there,” he continued. “If this is one feature that convinces people that Google+ is more interesting than they thought, then Google will do it.”

Mar 01

Virgin Mobile and Boost Mobile to carry Samsung Galaxy S5

Both of Sprint’s prepaid channels are expected to offer the flagship device in the second quarter.
Virgin Mobile and Boost Mobile have thrown their names into the Samsung Galaxy S5 hat.

The two prepaid Sprint brands on Friday announced intentions to carry the flagship device in the second quarter of the year. Neither carrier was ready to disclose a price or specific date; however, the handset will be compatible with Sprint’s Spark LTE network.

Historically, high profile devices such as the Galaxy S series take a few months to trickle down to the prepaid brands. But, given the early press announcement, we might be optimistic that the Galaxy S5 bucks the trend and arrives in short order.

There are roughly six weeks to go before the Samsung Galaxy S5 touches down at AT&T, Sprint, T-Mobile, Verizon Wireless, MetroPCS, and U.S. Cellular. In other words, sufficient time for Sprint to keep plugging away at the tri-band LTE Spark network.

Feb 20

Microsoft relaunches Office Web Apps as Office Online

The rebranded online suite now offers its own startup Web page, a lineup of new templates, and easier ways to jump from one app to another.

The online version of Microsoft Office has a new name and new user-friendly features.

Why the name change? In a blog posted Wednesday, Office Online product marketing manager Amanda Lefebvre acknowleged that the name Office Web Apps confused users. Some apparently thought they had venture to an app store to find the software and then manually install it.

“No, to use them all you need is a web browser,” Lefebvre said. “Ah! You say. So it’s like Office, online. Yes, exactly. Office Online.”

Beyond a new name, the online suite sports new features that make it more accessible.

Previously, you had to hop over to your SkyDrive, now OneDrive, to create or open a document via Office Web Apps. Now you can head directly to a dedicated Office Online startup page where you can open the online editions of Word, Excel, PowerPoint, and OneNote. You can also access your Outlook.com e-mail, calendar, and contact list as well as jump straight to OneDrive.

Feb 12

Revolution, Geeksphone’s top-end Firefox OS phone, on sale Feb. 20

The Revolution comes with a 1.6GHz Intel Atom processor, a 4.7-inch screen, and either Google Android or Mozilla’s browser-based mobile OS.
The Geeksphone Revolution bears an “Intel Inside” logo that’s common in the PC industry but a rarity on mobile devices

Jumping up from 2013′s lower-end Keon and Peak models, Spanish phone maker Geeksphone plans to sell its new Intel-based Revolution starting February 20 for 239 euros, or about $327.

The Revolution comes with either Google’s Android or Mozilla’s Boot2Gecko — the open-source browser-based OS that’s better known as Firefox OS. “Firefox OS is a brand currently not available for independent manufacturers not associated with carriers,” Geeksphone said, so it’s stuck with the B2G name that Mozilla uses to refer to the software project.

Geeksphone switched from the ARM processors in its earlier phones to a 1.6GHz dual-core Intel Atom Z2560 processor in the Revolution. That should give Firefox OS fans and developers a bit more processor oomph than what’s available today; Geeksphone promises it’s a “powerful device.”

However, the Revolution isn’t cutting edge when it comes to networking: it’s only got 3G networking, using , HSDPA, and WCDMA standards.

Geeksphone, a small Spanish company, has another product in the works, too: it plans to announce details of a new model called “Blackphone” at the Mobile World Congress show in Barcelona in less than two weeks.

It can be tough bringing new phones to market. Geeksphone had planned a model called the Peak+, but it redirected its energy to the Revolution instead. The company said that customers who’d ordered the Peak+ could switch their orders to the Revolution.

The Revolution has a 4.7-inch IPS screen with a big resolution increase to 2560×1440 pixels.

It’s also got a 1GB of memory, 4GB of storage space, a MicroSD port for expanding up to 32GB, an 8-megapixel rear-facing camera and 1.3-megapixel front-facing camera, an accelerometer, light and proximity detector, electronic compass, and a 2,000mAh battery.

For a limited time, it’ll cost 222 euros ($304) at Geeksphone’s online store.

Feb 05

The Best Way To Get Likes on Facebook?

The Best Way To Get Likes on Facebook?

Any business that uses Facebook as a marketing medium is found to be asking a common question all the time- “How do I get more Likes and Fans on my FB Page?” If you are someone who is fussing with same question, congrats first of all, you have bumped into the right blog. Here I am going share with you one of the most important factors that can get you more Likes and Fans for your Facebook Fan Page. Before I get started with that, let me tell you a short cut, you can buy likes from http://www.likesocialfans.com/ .

So, what is that one thing that can actually get you Fans and Likes?

Its, shareable content.

Creating content that is shareable puts you in a win-win situation. People, in general, love to share content. When your fans’ friends see your content, they share it too, and what’s even better is that they also ‘Like’ it. Here comes another question, “What exactly makes a shareable content?” Here’s what:

• Consistency: You should post 5 times a week, so that you are always there in the mind of your fans.

• Right timing: The right time to post depends on the type of business you are in. For instance, retailers find the best engagement between 8 am to 2 pm and restaurants between 7 am to 12 pm.

• Catchy images: Alternate your all-text updates with images and videos.

• Short posts: Posts within 100 to 150 words are found to 60% more likes.

• Relevance: Your content should be such that your audience feels that you know who they are.

• Your voice: The people who follow you do so because they like to listen to what you have to say. So, speak in your true voice.

• CTA: If you ask your fans to Like, Share and Comment; they are likely to do so.

• Creativity with apps: You can get your users even more involved with your brand by the use of contest and promotion apps, surveys, forums, etc.

• Urgency: Try to dispel myths, which are aplenty on Facebook. Try to include up-to-minute tricks and tips whenever you find it possible.

• Value: Before you share a content on your FB Page, ask yourself if it can hold any value to your fans.

• Entertainment: Try using the type of media that goes best with your audience; it may be photos, videos, funny memes, etc. Find that out and use it to its best.

• Educative: Users are often found to share how-to guides. So, include such guides in your posts. These are also easy to link from FB.

• Lists: Lists in the form of PDF and infographic are great for being shared. Titles that get shared the most include ‘Top 10…’; ’5 ways..’; ’3 best…’, etc.

• Seasonal content: Create your content on the basis of seasons or may be the upcoming holiday season.

This process obviously takes some time to catch up; nonetheless, it gets you authentic and engaged followers, that can benefit your business in many ways. However, if you are in a hurry or want those very important initial ‘Likes’ quickly, you can buy likes from http://www.likesocialfans.com/ .